Evident - About us

Evident is an intelligence platform that benchmarks and tracks AI adoption across the financial services sector. We help financial services leaders make more informed AI-related decisions, investments, and strategic choices.

Who we serve

Members include decision-makers from global banks and insurers, and their network of senior advisors:

Corporate AI strategy teams. Use 100+ individual metrics in the Evident AI Index to inform your company’s AI strategy, and benchmark progress via annual Index updates.
Corporate communications leaders. Identify opportunities to increase visibility of your company’s AI initiatives, and share your AI successes with senior leaders across the sector.
Consultants and technologists. Leverage Evident’s latest data and insights to support your clients wherever they are on their AI journey.

What we do

Members access our latest data and insights, as well our unique community of AI leaders and experts from across the financial services sector

BENCHMARKING
Compare your organization's AI capabilities, use cases and ROI vs peers.

INTELLIGENCE
Access year-round reports covering the cutting edge trends in AI and Financial Services.

TRACKERS
Stay up-to-date with the latest use cases, ROI and talent announcements across the sector.

COMMUNITY
Connect with peers to gain insights and discuss shared challenges behind closed doors.

Get in touch

Interested in joining us? Get in touch to find out more about Evident and our membership offering.

If your company is already an Evident Member, we can connect you with our primary point of contact within the organisation to expedite access to our services.

Why we exist

Businesses worldwide are ratcheting up AI investment. Those that race ahead will challenge their rivals on growth, productivity, and financial performance—and those that fall behind risk irrelevance in a rapidly changing marketplace.

And yet, visibility into the AI capabilities of major companies is lacking. There is no accurate mechanism for benchmarking AI progress – no reference by which leaders can track and monitor their progress against the wider market.

We created Evident to cut through the hype, and increase transparency around the complexities of commercial AI adoption. We believe transparency is critical to harnessing the value of AI.

By showcasing best practice, we aim to help companies transform faster (and safely), minimising the harms of AI, while maximising the commercial, economic, and societal opportunities.

Get in touch

Seize the AI opportunity with our market-leading intelligence on AI adoption in business.

OUR TEAM

We are a fast-growing team of data scientists, index builders, AI researchers and analysts. We believe AI is the most transformative technology of our lifetime and presents a game-changing opportunity for business and society, but also carries risks. We believe in the power of data, the importance of measuring what matters, and that rankings ultimately drive behavioural change.

Co-founder & CEO

Alexandra Mousavizadeh

Alexandra has spent the last 25 years ranking and quantifying complex societal and political forces. She started her career at Moody’s, then Morgan Stanley, later became CEO of ARC Ratings and then Director of the Prosperity Index. Most recently, Alexandra was a Founding Partner at Tortoise Media, where she ran Tortoise Intelligence, the Index and data business. Here, she was the architect of the groundbreaking Global AI Index, the first benchmark to track the strength of national AI ecosystems. She holds a degree in economics, mathematics and game theory from the University of Copenhagen.

Co-founder

Annabel Ayles

Annabel started her career as a consultant at the Boston Consulting Group, largely working with media clients across the UK and US. She then became a Partner at Tortoise Media, where she ran the commercial team and became fascinated by the indices Alexandra was developing. She brings a wealth of strategy, sales and partnerships expertise with experience across startups and major corporations. She holds an MA in Natural Sciences from the University of Cambridge.

Get in touch

To find out more about Evident membership, to source Evident research in your own work, or to enquire about a conference moderator or panellist, please enter your details using the form below.