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How can banks translate AI strategy into an effective communications plan?

Tuesday, September 17, 2024

16:00-17:00 BST / 11:00-12:00 EDT

Virtual Roundtable

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EVENT SPEAKERS

James Utting

Chief Business Officer, Group Emerging Technology, UBS

James has 17+ years experience working in Banking across a number of leadership roles in the Investment Bank at UBS. James has a diverse set of experience spanning AI, Data & Analytics, Business Strategy, Operating Management, Conduct & Culture and Cost Management. James is passionate about People Development, Diversity & Inclusion, Process Re-engineering, Data Visualisation, Behavioural & Data Science and Community Affairs.

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Ken Usdin

MD, Equity Research, Jefferies LLC

Ken Usdin is recognized as a top-ranked financial analyst, specializing in U.S. commercial banks. Before joining Jefferies in 2010, Ken previously worked at Bank of America Merrill Lynch, UBS, Lehman Brothers, and the Federal Reserve Bank of New York. Ken holds a BA in Quantitative Economics from Tufts University.

Alexandra Mousavizadeh

Co-founder & Co-CEO, Evident

Alexandra has spent the last 25 years ranking and quantifying complex societal and political forces. She started her career at Moody’s, then Morgan Stanley, later became CEO of ARC Ratings and then Director of the Prosperity Index. Most recently, Alexandra was a Founding Partner at Tortoise Media, where she ran Tortoise Intelligence, the Index and data business. Here, she was the architect of the groundbreaking Global AI Index, the first benchmark to track the strength of national AI ecosystems. She holds a degree in economics, mathematics and game theory from the University of Copenhagen.

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Colin Gilbert

VP of Intelligence, Evident

Colin leads Evident's Intelligence Team. focused on developing new content offerings and expanding our customer-facing diagnostics. Colin has spent the last 15 years working in Research & Advisory services, specializing in using quantitative benchmarking to measure an organization's digital aptitude vs. performance. Previously, he served as a Managing Vice President at L2 Inc. (acquired by Gartner in 2017), where he worked on the Digital IQ Index® as it expanded to cover nearly 1,500 leading brands across 15x B2C industries.

Watch the full Roundtable here:

AI transformation requires the mobilization of a wide range of stakeholders, including: employees, investors, customers, and prospective hires. It requires individuals at the top of the organization to understand the transformational power of AI and establish clear ambitions, goals, and targets for the enterprise at large.

Ultimately, impactful AI leadership comes down to consistent messaging and clarity—coupled with amplification of that messaging through the right surrogates on the Executive Team.

Our Leadership Roundtable offered a unique opportunity to learn from industry practitioners and subject matter experts working at some of the world’s leading banks. Attendees learnt how to translate AI strategy into an effective communication plan—and asked critical questions on this topic.

Key discussion topics included:

  • How do banks translate AI strategy into an effective Communications strategy?
  • What might be driving some of the regional nuances we see?
  • Now that everyone has joined the conversation, how can we expect to see AI disclosures evolve from here?
  • What are emerging best practices to coordinate where and how C-level staff  amplify the AI narrative on external comms?
  • Who are the future executive voices driving this dialogue and what do they add?

This event focused on the updated 2024 Evident AI Leadership Report.

Key slides:

roundtable-slide-1

Bar charts comparing AI mentions in banking communication channels between August 2023 and August 2024. The left chart shows total AI mentions across annual reports increased by 62%, press releases by 22%, and LinkedIn posts by 83%. The right chart shows the share of 50 index banks with AI mentions increased across IR materials, press releases, LinkedIn, and all channels combined, with 'All 3X Channels' rising from approximately 25% to 34%.

Presentation slide titled 'Substance: 15 of 50 Index banks now make significant AI disclosures via IR docs'. The left section, 'Data Trends & Insights', shows a stacked bar chart titled 'Assessment of AI Mentions Found in Investor Relations Materials (2023 vs. 2024, n=50 banks)'. The chart indicates an increase in higher-level AI disclosures (strategic priority, specific initiatives) from 2023 to 2024 compared to limited or no reference. The right section, 'What does it look like?', displays an excerpt from Intesa Sanpaolo's 2022-2025 Business Plan outlining an 'AI program at scale with strong benefits for the Group', including sections on holistic impact, partnerships, and responsible adoption, alongside a small bar chart showing growth in AI use cases.

Bar chart titled 'Average Number of AI Mentions per Bank, by Region' comparing August 2023 (light blue) and August 2024 (dark blue) data. AI mentions increased across all regions in 2024. APAC leads with 44 average mentions in 2024 (up from 34 in 2023). Other 2024 averages include UK 31 (up from 10), Canada 26 (up from 15), Europe 24 (up from 18), USA 21 (up from 12), and France 17 (up from 10).

Dashboard showing C-level executive engagement in external media on AI. A bar chart indicates CEOs lead with 28 engagements, followed by CDOs (24), CTOs (15), COO (11), CIO (10), and CAO (6). A donut chart shows CEOs dominate AI-specific articles at 74.2% of features, with CTOs at 8.1%, CIOs at 6.9%, CFOs at 4.2%, CDOs at 3.5%, and COOs at 3.1%.

Presentation slide with two main sections. The left section, 'Data Trends & Insights', displays a donut chart titled 'Assessed Quality of C-level Engagement with External Media (August 2023-2024, n=94 C-level Leaders)'. The chart shows 54% for 'Discussion of specific AI initiatives', 30% for 'Any mention of AI in relation to the bank', and 16% for 'Any mention of AI'. The right section, 'What does it look like?', shows a simulated news article from 'The Record' featuring a photo of Bill Winters and the headline 'Standard Chartered CEO on why cybersecurity has become a 'disproportionately huge topic' at board meetings'. The article text discusses how artificial intelligence is shifting cybersecurity and highlights the importance of data and compliance.

Two bar charts detailing AI influence and content performance in the banking industry. The left chart, 'Top 10 Influencers,' ranks individuals like Jamie Dimon (JPMorgan Chase) by the number of AI-specific articles featuring bank staff. The right chart, 'Top 10 Banks,' shows AI-specific content performance on LinkedIn by company and CEO posts, highlighting Goldman Sachs, UBS, and JPMorgan Chase based on follower reactions.